Unlocking Global Business Opportunities
Driven by a passion to empower international trade and bridge the gap between global markets and African commodities. We’re dedicated to upskilling and empowering embassy businesses, local businesses, and entrepreneurs, helping them grow their market share and investment initiatives.
CSIR International Convention Centre
8 – 9 September 2025
Access to Funding & New Markets
Helping businesses unlock capital and enter international markets with confidence.
Empowering Local & Embassy Businesses
Upskilling and supporting business growth through training and shared opportunities.
Driving B2B Connections
Facilitating partnerships and trade between embassies and local enterprises.
Boosting Innovation & Export Potential
Encouraging research, development, and better access to import/export services.
About us
Passion to empower international trade
Embassies Business Fair & Conference IP is owned by Highway 24 Trading the Founder has been inspired by a variety of international and African commodities in need of:
- Resource sharing
- Research innovation and development
- Access to funding & new market entrance
- Upskill and empower Embassy and local businesses
- Grow the market share and investment initiatives
- To conduct B2B opportunities to Embassies and local businesses
- Improve access to products / services that is import/export
Why we do what we do
Driving forces
SMME Funding & Entrepreneurship
Promote access to funding and support entrepreneurial growth.
Country Offerings Showcase
Display embassy-packaged products and services under one roof.
Product & Service Access
Improve availability and distribution of offerings.
Natural Product Promotion
Highlight authentic and alternative natural goods.
Trade Exchange
Create opportunities for product and service exchange.
Barrier Resolution
Address trade restrictions and regulatory challenges.
Collaboration & Info Sharing
Encourage partnerships and knowledge transfer.
Cultural Exchange
Activate cultural experiences and promote diversity.
events
Upcoming Event
Embassies Business Fair & Conference
Direct Business Exchange amongst Embassies.
Meet Suppliers, Manufacturers and Distributors.
”The Future Global Economic Impact while enhancing the G20 mandate”
When & Where
8 & 9 September 2025
Venue: CSIR International Convention Centre
Address: Meiring Naude Road, Brummeria, Pretoria
Book Your Spot / Register A Delegate
Join Us At The CSIR International Convention Centre
8 – 9 Septemeber 2025
event outcomes
This Years Event Outcomes
This event aims to deliver measurable impact through strategic business exchanges, global market access for SMMEs, investment deals, export opportunities, and high-level partnerships. Attendees will benefit from direct engagement with embassies, investors, and industry leaders, driving economic growth and advancing international collaboration.
35+
Placements of SMMEs on global distribution and online service platforms.
40+
embassy-led business exchange deals, including pitches, partnerships, and collaborations.
20
global women led and youth projects including co-operatives
20M
in funding and investment deals for local manufacturing and industrialisation.
25+
business pitch opportunities for export-ready products.
50+
local and International buyers
15+
global markets sourced for import & export transactional services
Testimonials
2024 Partners
Our 2024 Partners
2025 Partners
Our 2025 Partners
media partners
Our Media Partners
Join us at this years 2nd Annual Edition Embassies Business Fair & Conference
Imagine having access to a vast network of international suppliers, manufacturers, and service providers, all under one roof. The Embassies Business Fair and Conference makes this a reality, providing a dynamic environment where businesses can meet, greet, and forge meaningful partnerships. Whether you’re a seasoned entrepreneur or an ambitious startup, this event is your gateway to unlocking new markets, sourcing innovative products, and driving business growth.
